Yesterday we learned about various ad techniques advertisers use to convince you to buy or do something. Today the students will be learning how advertisers target certain audiences. We will watch several commercials and check out various print ads.
Day 3: Target Audience
Advertisers are very specific when determining their target audience. We are going to watch a few commercials to determine the target audience. Below are a few kid appropriate commercials.
- McDonald’s Happy Meals
- McDonald’s Signature Crafted
- M & M 75th ‘Candyman’
- Amazon Prime – Dog in Cast
- Cheerios – Healthy Hearts Stay Young
- Cheerios Family
Share the videos with the kids. Have them table talk about each of the videos and identify the target audience. Discuss a couple as a whole group. The first two commercials I spent extra time pointing out strategies the advertisers used to entice a certain demographic.
After you review the videos above with the kids. Have them create their own assessment to send to you. My students included the video or link, quiz, target audience, and ad techniques. I allowed them to choose their platform. Kahoot, Google slides, Prezi, Twitter poll, etc.
To finish up, each group shared their commercial and target audience.