Consumer Savvy: Ad Techniques (Day 2)

Day 2:  Advertising Techniques

There are many different strategies or techniques advertisers use to entice you.

  • Propaganda
  • Bandwagon
  • Testimonial
  • Snob Appeal
  • Patriotism
  • Facts and Figures
  • Expert Opinions
  • Logical Appeal
  • Glittering Generalization
  • Transfer or Emotional Appeal
  • Name Calling
  • Repetition
  • And many more!!

I shared a presentation with my students describing each of the techniques.  They took Cornell notes using a Google template I created earlier in the year.  However, you could create a nearpod or Pear Deck to make the presentation more interactive.  We had discussions about current commercials and print ads that use the various tactics.

The kids then created their own print ad in partners.  (10-15 min) in partners.  They had the following requirements.

  • Brand
  • Product Name
  • Slogan
  • 1-3 Ad techniques

They did great for a quick formative assessment!

con savvy ex


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