Consumer Savvy: Ad Awareness (Day 1)

Consumer Savvy unit is all about advertising.  We see ads all over the place.  In class we will do several activities determining where ads are found, strategies advertisers use to sell their products, and how we can be smart consumers.


 

Day 1:  Ad Awareness

Have the kids discuss the following questions in shoulder partners or table talk.

What is advertising?

Where do we find advertising?

After your groups have discussed the above questions create an anchor chart sharing the different ideas.  Debunk false answers.

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By law ads must be accurate and truthful, but many times they can leave out other truths.  Consumers must be careful when making purchases.

Introduce a variety of ads.  Below is a great list of advertisements you can use in your classroom.

Admongo Ad Library

While working in partners the kids need to create a Google document, copy and paste the questions below, and answer each using four different ads from the Admongo Ad Library.  When finished they will submit the document through Google classroom.

Remember to model before you set them free!

  • What group, company, or organization is responsible for the ad?
  • What does the ad say to suggest about the product?
  • What is the ad trying to get you to buy, do, or think?
  • How are the four ads alike?
  • How are they different?
  • Pick one of the four ads.  Is the advertiser’s perspective different from yours? Describ how.

To conclude the activity we had a quick class discussion about the advertisements they found.


 

Standards:

  • RI6.3 Analyze in detail how a key individual, event, or idea is introduced, illustrated, and elaborated in a text (e.g., through examples or anecdotes).
  • RI6.8 Trace and evaluate the argument and specific claims in a text, distinguishing claims that are supported by reasons and evidence from claims that are not

 

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